“If you’re looking for a way to turn your head to the left or right, you’ll never see light,” Lee Bright, CEO of Illuminate, told The Wall Street Journal.
Bright explained that the light from a flashlight, flashbulb, or flashbang is “very weak” and will not illuminate a room.
The light from LEDs or CFLs is more visible and can be turned on or off with a button.
Bright said there are also “some lights you can turn on and off with the flick of your wrist.”
Bright said that light is also very hard to illuminate because of “sensors that are constantly moving.”
However, he added that you can use your finger to “fidget” or “play” the LED lights.
“If someone says, ‘Oh, that’s too bright,’ or ‘That’s too dark,’ or, ‘That just doesn’t look right,’ it’s easy to turn that off.
You can’t,” Bright said.
The company also said it will be working with companies that use LED lights, such as LED lighting companies, to create LED products.
“We’re working with some lighting companies who want to bring their technology to the market, and we’re hoping to bring our lighting technology to other markets,” Bright added.
Bright is also launching a Kickstarter campaign to fund a “next generation LED lighting system.”
A Kickstarter campaign for the LED lighting is still live, but the project’s goal is $1 million to develop an LED lighting kit that will cost $250, and will be sold exclusively on Kickstarter.
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